HW 2: Practice Running a Study
In this homework, you will practice taking surveys and running your own basic, quantitative survey. You will also practice analyzing the data.
Note that Part 2 and 3 are group assignments, and you will need to form Blackboad groups to submit.
You should upload three seperate PDF files to blackboard, one for each part of the assignment.
part0.pdf
part1.pdf
part2.pdf
part3.pdf
Where [LAST-NAME]
is replaced with your last name (including replacing the []
), [GWID]
is replaced with your GWID (including replacing the []
). Note that your GWID
should include the G
portion (as a capital letter).
Part -1 (0 Points): Request a Qualtrics account from SEAS
Not a requirement of this assignment, but you should [submit a ticket] to request a Qualtrics account from SEAS. It’s free and can be used for many parts of this class.
We have submitted a request on behalf of the class to get everyone Qualtrics accounts. You do not ned to submit your own request. If you need additional support contact support@ticket.seas.gwu.edu.
Part 0 (10 Points): Complete the CITI Training (REQUIRED!)
Complete the online Human Subjects Protection Training Requirement by following the instructions at the GW Office of Human Research. You should complete the Social & Behavioral Research course. Whence complete, include a copy of your certificate in your submission for Part 0.
Part 1 (20 points): Take two surveys
We’ve discussed a lot about how to conduct ecologically valid user studies, but you should also experience it from the other side – and you can make some pocket change along the way. Sign up for prolific using your personal email address (not your GW) email address.
Once you do so, you should finish the following tasks:
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Complete the introduction study (this is required by prolific)
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Go to the “About You” page fill in the Basic demographic variables, the geographic variables, and education.
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Complete at least two studies advertised under studies.
For submission, you must include two screenshots:
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A screenshot of the About You page showing you completed the screening questions.
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A screenshot of the Submissions page show you completed two studies
Finally, you should submit a paragraph describe some reflections from participating in these studies and how it may affect how you conduct studies.
Sometimes, you don’t get access to new studies right away on prolific. If you do not, you can also go to redit’s r/samplesize which there are many studies posted. You can take two studies there.
Part 2 (50 points): Run your own survey
This part of the homework assignment you will create a survey that you and your classmates will complete to generate sample data. You should form groups of 2-3 to complete this assignment.
Running a study on Prolific
To do this, one of your team members need to sign up for a second prolific account. This time use your GW email address, and register as a requester. Be sure to read the instructions carefully as there is easy integration with Qualtrics and other surfey forms.
Note this survey should cost you about $50 split between your group members (less than the cost of a textbook), but if this is a financial burden for you. Please let me know ASAP. No group should spend more than $50 to complete this HW.
Based on the research prompt below, you should target less than 10 minute survey paying $3, for a $20 per hour rate. With overheads for prolific (33%), your total cost per participant is ~$4. If you get 12 participants, that would ~$50. Be sure to pre-test your survey to verify that it takes <10 minutes.
Ethical Treatment
As your study is being conducted for educational purposes and not for generalize knowledge, you do not have to get IRB approval. However, the expectation is that you conduct your study with the same level of care as if you had approval. This includes:
- Treating all participants ethically and fairly
- Providing confidentiality linking personal information of participants to data.
- Informing participants that they are participating in a research project for a class.
- If deception was used, providing post-procedure information to participants
Additionally, prolific has additional rules for their service which requires researchers to not collect any identifiable information, such as full names and email addresses. Further, you may avoid collecting demographic information if participants pre-fill out the About You section.
Study Topic
All the study topics will focus on issues around privacy, but each team should choose a slightly different area. Also, the study should be primarily quantitative – questions should be Likert or closed responses – but you should also include at least 2-3 questions that are open response. This will help with your data quality.
Please select from the following topics:
- Privacy in Public Spaces again Shoulder Surfing
- Privacy in Social Media Usage
- Privacy in Home IoT Technology
- Privacy in Advertising Tracking
- Privacy in AI Communication (e.g., with chat bots)
- Privacy in Partnerships (e.g., intimate partners, friends)
- Privacy in Genetic Data Sharing (e.g., with 23 and me)
- Privacy in Health/Tracking Apps (e.g., wellbeing, strava, etc.)
- Privacy in Car Data (e.g., data your car collects about you)
- Other (discuss with your instructor)
Your survey should include:
- Informed consent about the nature of the study
- At least 5-10 Likert or other style of closed response questions describing responses to the technology in question
- For two or three Likert Questions, have an open response (please explain) question
- A privacy scale, such as IUIPC or Westin (see lecture)
- Demographics (this should come at the end)
- Gender, Age, Race, etc.
When designing your survey, you should consider the associate anaylsis as you want to make sure you can complete it!
What to submit
For Part 2, you should submit the survey questions you used and the methods you used to collect your data.
Part 3 (20 points): Analyze your results
You should prepare a short report, in the form of a slide deck, that describes the basic results of your study. You will submit this as part of your group as a PDF per the naming instructions for Part 3.
- Descriptive Statistics
- Likert Results:
- For each of the Likert Questions (in groups) provide raw results (preferablly) in a stacked bar chart
- Provide a short sentence describing each of the results
- Privacy Scale
- Provide raw and combined results describing participants privacy scale
- Likert Results:
- Qualitative
- For the couple open response questions, provide a brief thematic analysis
- Your slides could provide some example quotes to justify your themes
- Hypothesis Testing
- Divide your data based on a criterion – such as gender – and perform at least two or three tests based on these comparisons
- Note if you’re using Likert data, you should consider using the weighted average with Mann-Whitney U-tests
- Regression Analysis
- Finally, complete one regression analysis, as best you can. You should select one output/independent variable, such as willingness to use some product or willingness to perform some action, and consider other dependent variabls, such as age/gender/privacy scale, to determine the correlations
- You can use R or python/jupyter